Up-skill yourself and advance your career with Digital Ad Certificate, a free online program made by global experts. Learn strategy and how to create and execute campaigns on the world’s most prominent social media platforms.
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Start Your Journey
Once you create your account you’ll gain access to Prework.
Strong foundation in digital marketing; learn main social platforms and how to create high-impact campaigns
Mastery of marketing concepts like conversion funnels, audience segmentation, lead generation strategies, user buying personas, and customer journey optimization
Fundamentals of branding and user experience, design and mobile-first approaches
Capabilities in results analysis to optimize campaigns for success
Stay ahead in the world’s workforce.
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Start Your Journey
Once you create your account you’ll gain access to Prework.
Only 3 steps to certification:
Complete the introductory pre-work in ~1 hour. Learn about marketing and platform basics, with an assessment at the end.
Select your preferred way of online learning for the program: Live or self-paced.
When you complete all modules in the learning program, pass the final assessment to earn your certificate and get connected with the best in the industry.
Choose your learning format
Live
100% online
Collaborative learning
Two 2-hour live classes via Zoom each week, for a duration of 3 months
Learn to run campaigns across many platforms
Meet new people and build a global network
Strengthen teamwork and presentation skills
Official certification
Begin with pre-work, pass the assessment, and unlock a 3-month journey of interactive twice-weekly sessions (schedule revealed after pre-work).
Self-Paced
100% online
Start anytime
Learn to run campaigns across many platforms at your own pace
Ideal for low-speed internet connections
Official certification
Learn on your own time with self-paced learning. Begin with pre-work, pass the assessment, and access the program online. Enjoy on-demand content that fits your schedule.
Choose which format is best for you.
Why Should I Enroll?
Why Should I Enroll?
By 2030, 75% of jobs will require advanced digital skills. Gen Z will be the generation with the highest digital capabilities. This program is a great way to explore possibilities in the digital industry, and you may find it’s the perfect place for you.
With global ad spend increasing by 10-20% every year, companies worldwide are actively recruiting digital marketing professionals in fields like paid social media, ad serving, analytics, and social media advertising. Their next recruit could be you!
This program will teach you about the most popular ad platforms today, as well as how you can become skilled in digital advertising and social media.
The next Live learning group starts:
Mondays and Wednesdays
Tuesdays and Thursdays
Mondays and Wednesdays
×
Start Your Journey
Once you create your account you’ll gain access to Prework.
Once you complete the pre-work, you can choose a start date that works for you.
Frequently Asked Questions (FAQs)
Yes. This program is free from start to finish, with no additional charges in between. This includes 3 months of live sessions or the self-paced learning format, along with the official certificate.
The costs are covered by Aleph Group, Inc, a digital marketing company that exclusively represents some of the biggest ad platforms in over 130 countries. We are committed to training and certifying aspiring digital marketers around the world, and helping them get connected in one of the world’s fastest-growing industries.
The program offers 2 learning formats: Live, via Zoom and self-paced.
The live format is 100% online, with live sessions and on-demand content. Classes are 2 hours long, and held twice a week for 3 months.
For each class, students will work in different groups. Creating teams at random ensures the groups are diverse, and maximizes potential networking connections and support throughout the program.
We also offer a platform where students can access content on demand. Upon completion of each module, there are review quizzes. At the end of the course, there's a final assessment that leads to the official certification.
The self-paced format is 100% online and on-demand. You have the ability to learn on your own time. We recommend you dedicate 3-4 hours per week to the program to complete the training in a timely manner.
You have access to the content through a platform where you can learn at your own pace. After completing each module, there are review quizzes, and at the end there is a final assessment that leads to the official certification.
We know your time is precious. Live learning is a great way to meet people and create a new network of global digital ad professionals, and we will continue to offer it. Still, it’s important that we give our students the flexibility to learn at their own pace and start anytime.
If you have the ability to commit to live learning, and you have access to a desktop and internet, the collaboration and community is a wonderful value. If you can’t make live sessions work in your schedule, and you prefer to access the program on your phone, the self-paced format is a great fit for you.
Students must complete the free introductory pre-work, found on our learning platform, and take the assessment in order to start the program. Take the assessment and aim for a minimum score of 60% - don’t worry, you can retake the assessment as many times as needed to get a qualifying score to access the program.
The program has an estimated duration of 40-90 hours.
The curriculum includes the fundamentals needed to understand and manage digital advertising channels and campaigns, like: Global context of digital advertising, Introduction to digital marketing, Audience, Brand personality, Landing pages, Introduction to the main social media platforms, Introduction to performance, Digital advertising on platforms, Data analysis, and Professional development.
All you need is a desktop or laptop computer and a reliable internet connection. For live learning, we recommend using a desktop for the best experience.
The live learning format is available to anyone over the age of 18; the self-paced format is open to anyone over the age of 16. The program is for people who are interested in learning more about the fundamentals of digital marketing and paid digital media on social media platforms like X, Snapchat, LinkedIn, and more.
You do not need any prior knowledge or experience to complete this program.
This program is offered in the following languages: Spanish and English. We look forward to providing the program in more languages in the future.
Yes, you will get a shareable certificate provided by Aleph that you can add to your LinkedIn profile. Aleph represents top tech companies such as Meta, X, Google, Snapchat, Spotify, TikTok and 40+ others, in over 130 countries.
Aleph Group, Inc is one of the biggest marketing companies in the world of digital advertising. It is known for building connections between digital media leaders and the brands that depend on them, in more than 130 countries across the globe. We help advertisers maximize their investment through a teamwork-based learning methodology. At the end of the program, you will be granted a certification, and your profile will be presented to our marketing database.
For live: Minimum attendance of 75% for in-person sessions (up to 7 absences allowed), completion of all reading checks and integrative activities, with a pass on the final test.
For self-paced: completion of all reading checks and integrative activities, with a pass on the final assessment.
FREE COURSE
Education is worth it
"We believe that the power of digital media to drive economic growth should be experienced equally - everywhere around the globe. That is why we are committed to ensuring that local advertisers around the world have the access and education they need to become digital experts, unlocking the power of digital media for their communities."
Founder & CEO at Aleph
Gaston Taratuta
Available globally, Digital Ad Expert is a totally-free, skills-based education platform designed by digital advertising experts. At a local level, Digital Ad Expert is helping local communities access the skills needed to unlock the rapidly increasing economic opportunities available through digital advertising. Meanwhile, at a global level, it is primarily fueling long-term, digitally driven growth for emerging economies.
