Up-skill yourself and advance your career with a full scholarship for Digital Ad Certificate, an online program made by global experts. Learn strategy and how to create and execute campaigns on the world’s most prominent social media platforms.
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Start Your Journey
Once you create your account you’ll gain access to Prework.
This program is 100% online with full student scholarships
9.2 / 10 average satisfaction rate
Beginner friendly
40-90 hours of learning
What you gain
Global perspective on digital advertising
Tools to identify business growth opportunities
Strong foundation in digital marketing; learn main social platforms and how to create high-impact campaigns
Mastery of marketing concepts like conversion funnels, audience segmentation, lead generation strategies, user buying personas, and customer journey optimization
Fundamentals of branding and user experience, design and mobile-first approaches
Capabilities in results analysis to optimize campaigns for success
Stay ahead in the world’s workforce.
×
Start Your Journey
Once you create your account you’ll gain access to Prework.
Only 3 steps to certification:
Complete the introductory pre-work in ~1 hour. Learn about marketing and platform basics, with an assessment at the end.
Start learning at your own pace, with on-demand access.
When you complete all modules in the learning program, pass the final assessment to earn your certificate and get connected with the best in the industry.
Why Should I Enroll?
Why Should I Enroll?
By 2030, 75% of jobs will require advanced digital skills. Gen Z will be the generation with the highest digital capabilities. This program is a great way to explore possibilities in the digital industry, and you may find it’s the perfect place for you.
With global ad spend increasing by 10-20% every year, companies worldwide are actively recruiting digital marketing professionals in fields like paid social media, ad serving, analytics, and social media advertising. Their next recruit could be you!
This program will teach you about the most popular ad platforms today, as well as how you can become skilled in digital advertising and social media.
FULL STUDENT SCHOLARSHIPS AVAILABLE
Education is worth it
"We believe that the power of digital media to drive economic growth should be experienced equally - everywhere around the globe. That is why we are committed to ensuring that local advertisers around the world have the access and education they need to become digital experts, unlocking the power of digital media for their communities."
Founder & CEO at Aleph
Gaston Taratuta
Frequently Asked Questions (FAQs)
To access this course, simply enroll, and you will receive a full scholarship for students.This includes the self-paced learning format, along with the official certificate.
The scholarships are given by Aleph Group, Inc, a digital marketing company that exclusively represents some of the biggest ad platforms in over 130 countries. We are committed to training and certifying aspiring digital marketers around the world, and helping them get connected in one of the world’s fastest-growing industries.
Learning at your own pace and on demand, with access to additional materials such as masterclasses on our learning platform.
The live format is 100% online, with live sessions and on-demand content. Classes are 2 hours long, and held twice a week for 3 months.
For each class, students will work in different groups. Creating teams at random ensures the groups are diverse, and maximizes potential networking connections and support throughout the program.
We also offer a platform where students can access content on demand. Upon completion of each module, there are review quizzes. At the end of the course, there's a final assessment that leads to the official certification.
The self-paced format is 100% online and on-demand. You have the ability to learn on your own time. We recommend you dedicate 3-4 hours per week to the program to complete the training in a timely manner.
You have access to the content through a platform where you can learn at your own pace. After completing each module, there are review quizzes, and at the end there is a final assessment that leads to the official certification.
We know your time is precious. Live learning is a great way to meet people and create a new network of global digital ad professionals, and we will continue to offer it. Still, it’s important that we give our students the flexibility to learn at their own pace and start anytime.
If you have the ability to commit to live learning, and you have access to a desktop and internet, the collaboration and community is a wonderful value. If you can’t make live sessions work in your schedule, and you prefer to access the program on your phone, the self-paced format is a great fit for you.
Students must complete the free introductory pre-work, found on our learning platform, and take the assessment in order to start the program. Take the assessment and aim for a minimum score of 60% - don’t worry, you can retake the assessment as many times as needed to get a qualifying score to access the program.
The program has an estimated duration of 40-90 hours.
The curriculum includes the fundamentals needed to understand and manage digital advertising channels and campaigns, like: Global context of digital advertising, Introduction to digital marketing, Audience, Brand personality, Landing pages, Introduction to the main social media platforms, Introduction to performance, Digital advertising on platforms, Data analysis, and Professional development.
All you need is a desktop or laptop computer and a reliable internet connection.
The course is open to anyone over the age of 16. The program is for people who are interested in learning more about the fundamentals of digital marketing and paid digital media on social media platforms like X, Snapchat, LinkedIn, and more.
You do not need any prior knowledge or experience to complete this program.
This program is offered in the following languages: Spanish, English, French and Arabic. We look forward to providing the program in more languages in the future.
Yes, you will get a shareable certificate provided by Aleph that you can add to your LinkedIn profile. Aleph represents top tech companies such as Meta, X, Google, Snapchat, Spotify, TikTok and 40+ others, in over 130 countries.
Aleph Group, Inc is one of the biggest marketing companies in the world of digital advertising. It is known for building connections between digital media leaders and the brands that depend on them, in more than 130 countries across the globe. At the end of the program, you will be granted a certification, and your profile will be presented to our marketing database.
Completion of all reading checks and integrative activities, with a pass on the final assessment.
Available globally, Digital Ad Expert is a totally-free, skills-based education platform designed by digital advertising experts. At a local level, Digital Ad Expert is helping local communities access the skills needed to unlock the rapidly increasing economic opportunities available through digital advertising. Meanwhile, at a global level, it is primarily fueling long-term, digitally driven growth for emerging economies.
